The following appeared on earpollution.com:
(Original article http://www.earpollution.com/vol2/sept00/central/central.htm)
Culture Jamming and the Droplift Project
By dropping off their recently released disc of "culture jamming" and "infringing material" in record store CD bins as a protest against copyright restrictions on sampling, the anti-copyright collaborative project known as The Droplift Project is hoping to "raise awareness of fair use issues in music, along with exposing some unsuspecting people to the wonderful world of audio collage and the art of the sample."
According to their press release, The Droplift Project's intent was to: "Manufacture our own CDs, go into chain stores, and leave them in the appropriate bins. Down among the established pop hits and top 40 product, these CDs await those curious few who take them to the counter. Then what? Witness the confused faces of cashiers and customers alike when the CD does not show up in the inventory. But they'll most likely make the sale, and the CD known only as The Droplift Project will go home with yet another customer. Mission accomplished."
The act is being done as a protest against the RIAA mandate against CD pressing plants to curb "piracy" (sampling) and against record companies who "reject our works outright."